Clear direction. Stronger brands.
Clear direction. Stronger brands.
Brand & digital designer working with organisations as they grow and change.
Brand & digital designer working with organisations as they grow and change.
I’m Tom, a brand and digital designer with over 17 years’ experience. I work with organisations at different stages - from new ideas and launches through to established businesses that need things tightening up or moving forward. Before designing anything, I take time to understand how the business works, what matters, and what needs to be clearer. That way the work holds together across brand, digital and communication - not just at launch, but over time.
I’m Tom, a brand and digital designer with over 17 years’ experience. I work with organisations at different stages - from new ideas and launches through to established businesses that need things tightening up or moving forward. Before designing anything, I take time to understand how the business works, what matters, and what needs to be clearer. That way the work holds together across brand, digital and communication - not just at launch, but over time.
I’m Tom, a brand and digital designer with over 17 years’ experience. I work with organisations at different stages - from new ideas and launches through to established businesses that need things tightening up or moving forward. Before designing anything, I take time to understand how the business works, what matters, and what needs to be clearer. That way the work holds together across brand, digital and communication - not just at launch, but over time.
A selection of recent work.
A selection of recent work.
What I do.
01
Brand Direction & Identity
Defining and shaping brands so they’re clear, consistent and built to work in the real world.
+ Brand direction and positioning
+ Visual identity systems
+ Tone of voice and messaging
+ Brand guidelines and toolkits
+ Brand refreshes and evolutions
02
Digital & Web Design
Designing visual identity systems that give teams the tools they need - from core assets and guidelines through to everyday application.
+ Website design & build
+ UX, structure and information architecture
+ UI design for complex or technical platforms
+ Content-led and e-commerce websites
03
Reporting & Information Design
Turning complex information into reports and documents people can actually understand.
+ ESG, sustainability and annual reports
+ Digital-first reports and microsites
+ Infographics and data visualisation
+ Presentations and stakeholder documents
04
Communication & Campaign Design
Designing the materials brands use to communicate, sell and show up consistently.
+ Marketing and sales materials
+ Campaign assets and rollouts
+ Exhibition and event design
+ Print and large-format communication
05
Ongoing Design Support
Long-term design support for teams who need consistency, momentum and someone who already gets it.
+ Monthly design retainers
+ Ongoing brand and digital support
+ Iteration, refinement and rollout work
+ Acting as an extension of internal teams
01
Brand Direction & Identity
Defining and shaping brands so they’re clear, consistent and built to work in the real world.
+ Brand direction and positioning
+ Visual identity systems
+ Tone of voice and messaging
+ Brand guidelines and toolkits
+ Brand refreshes and evolutions
02
Digital & Web Design
Designing visual identity systems that give teams the tools they need - from core assets and guidelines through to everyday application.
+ Website design & build
+ UX, structure and information architecture
+ UI design for complex or technical platforms
+ Content-led and e-commerce websites
03
Reporting & Information Design
Turning complex information into reports and documents people can actually understand.
+ ESG, sustainability and annual reports
+ Digital-first reports and microsites
+ Infographics and data visualisation
+ Presentations and stakeholder documents
04
Communication & Campaign Design
Designing the materials brands use to communicate, sell and show up consistently.
+ Marketing and sales materials
+ Campaign assets and rollouts
+ Exhibition and event design
+ Print and large-format communication
05
Ongoing Design Support
Long-term design support for teams who need consistency, momentum and someone who already gets it.
+ Monthly design retainers
+ Ongoing brand and digital support
+ Iteration, refinement and rollout work
+ Acting as an extension of internal teams
01
Brand Direction & Identity
Defining and shaping brands so they’re clear, consistent and built to work in the real world.
+ Brand direction and positioning
+ Visual identity systems
+ Tone of voice and messaging
+ Brand guidelines and toolkits
+ Brand refreshes and evolutions
02
Digital & Web Design
Designing visual identity systems that give teams the tools they need - from core assets and guidelines through to everyday application.
+ Website design & build
+ UX, structure and information architecture
+ UI design for complex or technical platforms
+ Content-led and e-commerce websites
03
Reporting & Information Design
Turning complex information into reports and documents people can actually understand.
+ ESG, sustainability and annual reports
+ Digital-first reports and microsites
+ Infographics and data visualisation
+ Presentations and stakeholder documents
04
Communication & Campaign Design
Designing the materials brands use to communicate, sell and show up consistently.
+ Marketing and sales materials
+ Campaign assets and rollouts
+ Exhibition and event design
+ Print and large-format communication
05
Ongoing Design Support
Long-term design support for teams who need consistency, momentum and someone who already gets it.
+ Monthly design retainers
+ Ongoing brand and digital support
+ Iteration, refinement and rollout work
+ Acting as an extension of internal teams